Stop Chasing, Start Magnetizing
As a CRO and GTM leader, I’ve spent years watching promising startups pour time and money into SDR teams, only to hit a wall when trying to engage the real decision makers.
❌ The Harsh Truth:
- SDRs are booking meetings — but not with people who can buy.
- C-level executives aren’t answering cold calls or generic LinkedIn pitches.
- Budget is being burned before you even validate product-market fit.
📊 The Stats Don’t Lie:
“Cold outreach response rates have dropped below 2.3%.”“90% of C-level execs ignore SDRs. They engage when messaging is personalized, strategic, and endorsed by peers.”
— Gartner & Cognism Reports, 2024-2025
🧲 Enter: The Law of Attraction (for GTM)
It’s time to flip the script — from outbound hustle to strategic gravity.
Here’s what works in 2025:
1. 🔁 Turn Customers Into Magnets
Happy customers are your most powerful attractors.
- Feature them in your success stories
- Connect execs with peer execs
- Create content where your buyer is the hero
2. 🧠 Executive-Led Thought Leadership
Talk to the boardroom, not the back office.
- Address business risk, transformation, outcomes
- Skip the product talk — lead with strategy and insight
3. 🌒 Dark Social Influence
Your future buyers don’t fill out forms.
- They listen to niche podcasts
- Linger in LinkedIn feeds
- Engage with trusted voices in their network
4. 🏛️ Build Demand Upstream
Stop selling from the bottom up.
- Use advisors, existing champions, and strategic content to pull from the top
- Create roundtables and exec communities
- Turn brand pull into pipeline
🧠 Your Next 5 Deals Won’t Come from Cold Emails.
They’ll come from being known, trusted, and recommended — by the right people.
Start building a GTM strategy that attracts the C-suite, not chases them.
#GTM #CROPlaybook #DemandGeneration #LeadStrategy #CLevelEngagement #DarkSocial #StartupGrowth