A carefully curated collection of go-to-market insights, frameworks, and lessons for founders, Chief Revenue Officers, and revenue leaders.

About me

With 25 years of experience as a CEO, CRO, VP Sales, and GTM leader in high-tech startups and scale-ups, I’ve witnessed firsthand the recurring challenges founders and executives face in building scalable, predictable revenue engines.

The role of the CRO is often impossible — responsible for driving revenue growth without excuses, frequently the first under pressure if targets slip. Yet, in early-stage startups, this role often doesn’t even exist. Founders and sales teams juggle GTM strategy amid many unknowns: unclear product-market fit, undefined ideal customer profiles, no marketing engine, and scarce talent.

This paradox inspired me to write The CRO (play)BOOK: a practical, experience-based guide and toolbox. It’s designed to help founders and execs:

• Navigate the early days without a dedicated CRO,
• Build and refine effective sales motions as the company grows,
• Create strong interlock across Sales, Marketing, Customer Success, and Product teams for amplified impact,
• Execute GTM strategies that deliver consistent, repeatable revenue growth.

Uri Levy

About this Notion hub:

This hub is your gateway to the book as it develops — a growing collection of posts, frameworks, and actionable plays. Start with foundational topics if you’re early-stage, dive into specific challenges as they arise, and revisit the content regularly to sharpen your GTM strategy and execution.

If you’re ready to avoid costly mistakes and turn the impossible role of revenue growth into a scalable reality — this book is for you.

🧱 Start Reading

Each post is its own Notion page. Click below to start exploring.